The entire mobile app ecosystem is scrambling to figure out compliance with Apple’s new rules in the pending iOS 14 release.
Here at JetFuel, we are no exception.
We’ve built our business model on install attribution. For app campaigns, we charge our advertisers on a CPI and pay out our influencers per install they generate.
That said, we are quite a bit different than most programmatic networks. With influencer posts, we’ve never been able to access IDFA. Our influencers are posting promotions on social networks like TikTok, Snapchat, or Instagram. …
This week we continued to see that TikTok-style ads are taking off on Instagram, with some ads testing as high as $2.55 per 1000 views (🔥). Let’s take a look!
We’re seeing good conversions from ‘TikTok-style’ ads that we’ve designed to look like native TikTok videos, which look very natural in feed
Here’s another TikTok-style ad, this time for Caption Pro. We’ve seen especially good performance with this one on Snapchat as well 📈